Facebook Ad Spend Calculator

Welcome! Please use the calculator below to give you an estimate of what it will take to spend in advertising to to reach your revenue goals. We use these exact calculations to help our clients understand what it takes to really hit their numbers and hope it can do the same for you.

Step 1: Enter Sales Goals and Product Price

Enter your goal revenue and the price of your course and/or program. Note: You can enter dollar figures in the input boxes or use the up and down arrows to change the amounts.

End Revenue Goal (in $)

Sales Price of Course (in $)

Step 2: Enter Conversion Rate and Cost Per Lead

Enter the conversion rate you think your product will convert at. Use whole numbers to express the percentage (i.e. 2.5% would be 2.5). The cost per lead is what you estimate it will cost to generate a lead through your ads. Note: We recommend being much more conservative with these numbers. Better to have too much budgeted than too little.

Conversion Rate (in %)

Cost Per Lead (in $)

Conversion Rate %

Campaign Performance Details

After you have played with the numbers above, you can check out the numbers below to see if they make sense. Note: These numbers can only be changed by adjusting the numbers in the sections above.

Sales Needed

Visitors Needed

ROI (in $)

Ad Spend Needed

Would You Like Us To Send Your Results?

Enter your name and email below and we will send you your calculations from above. It is way better than a screenshot and easier to share!

First Name

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Ad Spend Required